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About Us
SoleTouched Started with a Simple Question That Changed Everything for Me
It all began with a moment of reflection while I was working in sales at a phone company.
One day, I caught myself wondering: What could the CEO of this company be doing right now? It was a warm beautiful summer day, I could imagine them enjoying their time and freedom. a realization hit me—I wanted that for myself.
That simple question opened the door to something deeper. I started asking myself what I loved doing, something I could wake up to every day without it feeling like a chore. For me, the answer was clear: sneakers.
Even as a child, I had a deep love for sneakers. I spent hours cleaning and taking care of them, ensuring they always looked their best. As I grew older, my love for sneakers only deepened. I wasn’t just collecting them—I was studying them. I followed trends, learned about different materials, and understood how proper care could extend their life. But I noticed something: people invested in their sneakers, yet struggled to maintain them properly. Scuffs, creases, and discoloration would build up, and without the right care, their favorite pairs lost their appeal. I realized there had to be an easier way for sneaker lovers to keep their shoes in top condition.
That’s when the idea clicked: just like dry cleaners for clothes or mechanics for cars, sneakers needed a dedicated service. So, I took a leap of faith and started offering free sneaker cleaning services to my coworkers. What started as a small side hustle quickly grew through word of mouth. In less than a month, I had over 25 pairs of sneakers sitting in my living room, waiting to be serviced.
It was at that moment I knew I was onto something special. SoleTouched wasn’t just a business—it was a way to bring my passion for sneakers to life and help others keep their collections fresh, clean, and ready to wear.
Today, SoleTouched is more than a name. It’s a mission to redefine sneaker care for enthusiasts everywhere. We’re here to make sneaker care easy, reliable, and accessible while inspiring others to pursue what truly matters to them.
One day, I caught myself wondering: What could the CEO of this company be doing right now? It was a warm beautiful summer day, I could imagine them enjoying their time and freedom. a realization hit me—I wanted that for myself.
That simple question opened the door to something deeper. I started asking myself what I loved doing, something I could wake up to every day without it feeling like a chore. For me, the answer was clear: sneakers.
Even as a child, I had a deep love for sneakers. I spent hours cleaning and taking care of them, ensuring they always looked their best. As I grew older, this passion stayed with me. I followed sneaker trends, admired the craft, and understood the pride a good pair of kicks brings. But there was something missing—a way for people to easily care for and maintain their sneakers the way they deserved.
That’s when the idea clicked: just like dry cleaners for clothes or mechanics for cars, sneakers needed a dedicated service. So, I took a leap of faith and started offering free sneaker cleaning services to my coworkers. What started as a small side hustle quickly grew through word of mouth. In less than a month, I had over 25 pairs of sneakers sitting in my living room, waiting to be serviced.
It was at that moment I knew I was onto something special. SoleTouched wasn’t just a business—it was a way to bring my passion for sneakers to life and help others keep their collections fresh, clean, and ready to wear.
Today, SoleTouched is more than a name. It’s a mission to redefine sneaker care for enthusiasts everywhere. We’re here to make sneaker care easy, reliable, and accessible while inspiring others to pursue what truly matters to them.
One day, I caught myself wondering: What could the CEO of this company be doing right now? It was a warm beautiful summer day, I could imagine them enjoying their time and freedom. a realization hit me—I wanted that for myself.
That simple question opened the door to something deeper. I started asking myself what I loved doing, something I could wake up to every day without it feeling like a chore. For me, the answer was clear: sneakers.
Even as a child, I had a deep love for sneakers. I spent hours cleaning and taking care of them, ensuring they always looked their best. As I grew older, this passion stayed with me. I followed sneaker trends, admired the craft, and understood the pride a good pair of kicks brings. But there was something missing—a way for people to easily care for and maintain their sneakers the way they deserved.
That’s when the idea clicked: just like dry cleaners for clothes or mechanics for cars, sneakers needed a dedicated service. So, I took a leap of faith and started offering free sneaker cleaning services to my coworkers. What started as a small side hustle quickly grew through word of mouth. In less than a month, I had over 25 pairs of sneakers sitting in my living room, waiting to be serviced.
It was at that moment I knew I was onto something special. SoleTouched wasn’t just a business—it was a way to bring my passion for sneakers to life and help others keep their collections fresh, clean, and ready to wear.
Today, SoleTouched is more than a name. It’s a mission to redefine sneaker care for enthusiasts everywhere. We’re here to make sneaker care easy, reliable, and accessible while inspiring others to pursue what truly matters to them.
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